Group News: In the first quarter, these Dongfeng models were dazzling

April 4, 2022
In the first quarter, Dongfeng Passenger Vehicle Company sold 45,890 vehicles, a year-on-year increase of 165%. Among them, 15,712 vehicles were sold in March, a year-on-year increase of 123%; Shenlong Company sold 31,480 vehicles, a year-on-year increase of 79%.

Since the beginning of this year, all employees of Dongfeng Passenger Vehicle Company have implemented the spirit of the Dongfeng Company Work Conference and made joint efforts across the entire value chain. The cumulative sales, production and revenue in the first quarter have all reached the budget target of 200,000 vehicles for the whole year.

In the field of marketing, seize opportunities and embrace customers. The marketing field of Dongfeng Passenger Vehicle Company continued to focus on the customer-centric "B-b-C" win-win relationship, and carried out Marketing Reform 2.0 to boost sales in the first quarter from the perspectives of improving customer satisfaction, revenue enhancement, channel optimization, and efficiency improvement.

The production line and various fields have overcome difficulties and improved efficiency. In March, six models of Dongfeng Passenger Vehicle Co., Ltd. were produced on the same line, and the trial production tasks of the two models were carried out simultaneously. In the manufacturing field, the method of interspersed personnel and balanced working hours was adopted to cope with high production and ensure that the marketing needs were met. The company produced 17,316 vehicles in the month. , an increase of 140% year-on-year. At the same time, in the quality field of Dongfeng Passenger Vehicles, product quality is strictly controlled, and in the procurement field, the impact of the epidemic has been overcome, the situation of hundreds of suppliers has been checked, the procurement channels have been expanded, and factory production has been fully guaranteed.

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In the first quarter of this year, Shenlong Company strived to achieve a good start with the attitude of the first battle. All marketing officers and men actively rush to set off and go out to explore customers, and various marketing activities are carried out frequently. Dongfeng Citroen launched the “Enjoy the Spring, Meet Versailles” national rider activity, inviting riders to create more wonderful Versailles moments together. Dongfeng Peugeot held the "Peugeot My New Year's Taste" activity, and recruited national partners on the entire network to strengthen direct interaction with users and enhance user brand participation and satisfaction.

Dongfeng Junfeng continued to achieve high-speed growth in exports, with sales increasing by 78% in the first quarter; its sales tentacles extended to many parts of the world, and dealers from all over the world discussed the local sales of Dongfeng new energy vehicles with Junfeng Motors.