Recently, with the increase of Chinese companies participating in the 2023 Munich Auto Show in Germany, a wave of new energy vehicles from China is blowing up in Europe.
The 2023 German International Auto and Smart Mobility Expo (IAA MOBILITY, hereinafter referred to as the Munich International Auto Show) officially opened. At this year's Auto Show, the number of Chinese exhibitors has doubled compared to the previous one. Under the wave of new automotive technologies represented by electrification and intelligence, Chinese cars are moving from product export to a new stage of "high-end technology export". Junfeng Company participated in the exhibition with multiple models from Dongfeng Group.
There are media reports that "European car companies have launched their" second entrepreneurship "and more car companies are cooperating with China in all aspects.
Both German and European car companies have made significant investments in the field of electrification, striving for a "second startup", which is also reflected in this exhibition: Mercedes Benz, BMW, and Volkswagen released a new concept car that previews the next stage of product planning. Among them, BMW has launched the BMW new energy concept car globally and stated that it will be mass-produced in 2025, mentioning that BMW will "start a second business"; Mercedes Benz has also released the concept car CLA for its electric entry-level model, 'redefining Mercedes Benz's electric vehicle'.
A storm is developing in Munich, and established European automakers are facing huge challenges, "a report wrote. Inside and outside the Munich Auto Show, the industry consensus is that China is rapidly transforming into an electric vehicle superpower, even posing a threat to the "home" of European established automakers. In the era of electric vehicles, European automakers must prove that they can compete with it in terms of products, financial strategies, and supply chain control.
Stephen von Schuckman, a director of ZF Group, a German electric vehicle equipment manufacturer, believes that "what the Chinese have done very well is their support for the entire supply chain over the years." Renault Group CEO Luca de Mayo also affirmed that China was "very competitive in the electric vehicle value chain" and estimated that "the Chinese are ahead of a generation". He also stated that "we must catch up very, very quickly. Patrick Kohler, CEO of FORVIA, the world's seventh largest automotive component supplier, predicts that in the future, "all materials for electric vehicles will come from China".
Under the wave of new automotive technologies represented by electrification and intelligence, Chinese cars are moving from product export to a new stage of "high-end technology export". Some "old aristocratic" German car companies are trying to collaborate with Chinese companies to enter the complete ecosystem around electric vehicles. Volkswagen launched the slogan "In China, for China" at the Munich Auto Show, and will strengthen cooperation with SAIC Group and Horizon, a Chinese artificial intelligence chip company; Audi will collaborate with Xiaopeng Automobile to jointly develop future electric vehicles for the local market.