Laying the foundation for excellence in 2020

December 28, 2019
At the end of December, Dongfeng Motor Group Co., Ltd. announced a cumulative profit growth of 0.4% in 2019, and at the same time announced its 2020 business strategy-laying the foundation for an excellent enterprise. Junfeng Motor closely followed the 2020 plan around the national new energy strategy and company development goals.

From January to November 2019, Dongfeng's cumulative sales volume was 3.248 million units, a year-on-year decrease of 5.3%, which was lower than the overall industry decline (the overall industry decline was 9.0%). Among them, the sales volume of passenger cars of self-owned brands was 480,000, the sales volume of passenger cars of joint-venture brands was 2.203 million, and the sales volume of Dongfeng commercial vehicles was 565,000, which increased the market share to 14.6%, returning to the first in the industry.

2020 brand planning and goals

For the coming 2020, Dongfeng Company has given clear goals, namely, "lay the foundation of outstanding enterprises in 2020, become a domestic outstanding enterprise in 2023, consolidate the foundation of global competitiveness in 2025, and become a world-class enterprise in 2035".

In the field of new energy, Dongfeng will realize the centralized and independent control of core resources and develop a pure electric passenger vehicle platform. Among them, Junfeng New Energy Vehicles continue to play a leading role.

In order to comprehensively improve the brand image, Dongfeng will set up the h division. According to the plan, this division is affiliated to Dongfeng Motor Group Co., Ltd., a Hong Kong listed company of Dongfeng, but the project will not belong to the existing independent brand of Dongfeng. The car company exists as an independent high-end brand and builds its own sales channels.

"In the future, our h division will be used to create high-end new energy passenger car products, lead the Dongfeng brand upward, explore innovative management mechanism models, and form the best operating practices of independent businesses." Gao Guolin, general manager of the management department of Dongfeng Motor Group Co., Ltd. Means.

In the field of smart mobility, Dongfeng will accelerate the transformation of the entire vehicle business, and build a new industry ecology that integrates smart transportation, smart retail, smart charging, smart manufacturing, smart energy, and smart cities by focusing on user and vehicle-related big data.
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At present, Dongfeng Travel has deployed smart travel in multiple cities. Among them, Dongfeng Travel has the first market share in the Shiyan area, and has also made breakthroughs in regional markets such as Wuhan and Xiangyang. T3 travel has completed Nanjing, In Kaesong of Chongqing, Changchun, Wuhan and other cities, orders have continued to increase.

In the field of autonomous driving, Dongfeng plans to realize the simultaneous development of commercial vehicle and build a comprehensive travel service ecosystem.

At present, the Yixuan models equipped with L2 level intelligent assisted driving function developed by Dongfeng Technology Center have been put into mass production and launched. In 2020, they will also be launched with L3 level autonomous driving technology. In addition, Dongfeng Sharing-Van and Dongfeng RoboTaxi equipped with L4 level autonomous driving technology also appeared one after another.

With the large-scale adjustment of the automotive industry pattern, the polarization of the automotive industry is increasing. The energy revolution, intelligent revolution, interconnected revolution, and changes in the automotive technology itself will promote the integration and development of the automotive industry. For: lower than expected, market bottom period, adapting to the downward new normal.

Under such a background, Junfeng Motor Company closely followed, exerted its own advantages, extended the Dongfeng Group strategy, well integrated resources, worked on technological upgrading and product application development and business model innovation to ensure that it outperformed the industry trend.