The application of new energy vehicles is realized through sales, and how to realize the extension of the whole value chain from factory manufacturing to user use, so that users can buy with confidence, use comfortably, drive and ride, and be safe and secure. Recently, Junfeng Company will invite experts from various fields to hold a symposium to conduct extensive discussions on this topic and both domestic and foreign markets.
Experts from Dongfeng Technology Center and Automobile Design Company believe that: new energy vehicles are a revolution to fuel vehicles. For this reason, the four modernizations (electricity, light weight, intelligence, and connectivity) are combined from the product definition. , Vehicles must highlight the ideas and essence of the four modernizations in each link from design, industrialization, sales, and user use, and realize the perfect expression of the vehicle's own value through each link, and then extend to the extension of the value chain;
Experts from the manufacturing field and core parts industry believe that to realize the extension of the value chain of new energy vehicles, it is necessary to understand the impact of the core functions, characteristics, environment and business operation ecology of the three powers (battery, motor, electronic control), and grasp the essence , It can capture the core elements of each link of the value chain to the greatest extent and maximize the value. For example, the aluminum iron phosphate battery and the battery in Sanyuanli have different characteristics. Carrying out battery warranty and maintenance can greatly improve the battery life cycle and bring tangible value to users;
After-sales service experts from Honda and PSA believe that the sales of new energy vehicles are relatively easy to achieve, but the extension of the value chain should be after sales, and it is not easy to capture them. For this reason, only by grasping every small part of the after-sales service can the characteristics of new energy vehicles be brought into full play. You can learn the effective practices of foreign cars entering China at the beginning of the reform and opening up, introduce automobile culture and usage habits, and conventional commercial methods to effectively promote the value enhancement brought to users after the extension of its value chain. Such as vehicle maintenance services, when the external conditions cannot be consistent with mature regions (especially in remote areas of China, foreign immature markets, etc.), you can discuss introducing exclusive products from insurance companies to promote after-sales services.
Representatives from end users believe that the extension of the value chain of new energy vehicles is how users use vehicles safely and at low cost. Let the user learn to live the "Vehicle Manual", the user "Vehicle Manual", know the "Maintenance Manual", and cherish the car to achieve its goals. It is necessary to transform academic language into user-friendly language, so that users can understand every time they listen, and “arm” users to realize the extension of the value chain.
Extensive and freely speaking discussions have made this esoteric subject clear and the countermeasures right. It is believed that in the future, the "value chain" of Junfeng Motors will be able to extend to many corners at home and abroad, so that more users can enjoy the benefits of the extension of the value chain of Junfeng New Energy Automobiles.
(Xia Wu: Report from Wuhan)
Experts from Dongfeng Technology Center and Automobile Design Company believe that: new energy vehicles are a revolution to fuel vehicles. For this reason, the four modernizations (electricity, light weight, intelligence, and connectivity) are combined from the product definition. , Vehicles must highlight the ideas and essence of the four modernizations in each link from design, industrialization, sales, and user use, and realize the perfect expression of the vehicle's own value through each link, and then extend to the extension of the value chain;
Experts from the manufacturing field and core parts industry believe that to realize the extension of the value chain of new energy vehicles, it is necessary to understand the impact of the core functions, characteristics, environment and business operation ecology of the three powers (battery, motor, electronic control), and grasp the essence , It can capture the core elements of each link of the value chain to the greatest extent and maximize the value. For example, the aluminum iron phosphate battery and the battery in Sanyuanli have different characteristics. Carrying out battery warranty and maintenance can greatly improve the battery life cycle and bring tangible value to users;
After-sales service experts from Honda and PSA believe that the sales of new energy vehicles are relatively easy to achieve, but the extension of the value chain should be after sales, and it is not easy to capture them. For this reason, only by grasping every small part of the after-sales service can the characteristics of new energy vehicles be brought into full play. You can learn the effective practices of foreign cars entering China at the beginning of the reform and opening up, introduce automobile culture and usage habits, and conventional commercial methods to effectively promote the value enhancement brought to users after the extension of its value chain. Such as vehicle maintenance services, when the external conditions cannot be consistent with mature regions (especially in remote areas of China, foreign immature markets, etc.), you can discuss introducing exclusive products from insurance companies to promote after-sales services.
Representatives from end users believe that the extension of the value chain of new energy vehicles is how users use vehicles safely and at low cost. Let the user learn to live the "Vehicle Manual", the user "Vehicle Manual", know the "Maintenance Manual", and cherish the car to achieve its goals. It is necessary to transform academic language into user-friendly language, so that users can understand every time they listen, and “arm” users to realize the extension of the value chain.
Extensive and freely speaking discussions have made this esoteric subject clear and the countermeasures right. It is believed that in the future, the "value chain" of Junfeng Motors will be able to extend to many corners at home and abroad, so that more users can enjoy the benefits of the extension of the value chain of Junfeng New Energy Automobiles.
(Xia Wu: Report from Wuhan)