On August 27, Dongfeng Motor Corporation officially released a new brand "Mengshi". The brand will focus on electric hardcore off-road products, and the new brand identity will also be unveiled. It is reported that the first model of the Mengshi brand will be officially launched in 2023, which will fill the gap in the domestic high-end new energy off-road vehicle market in the future.
Inheriting the genes of military products, the hard core of warriors rises
At the press conference, two concept cars, M-Terrain and M-Terrain S, made their world premieres, which will define the design trend of Warriors technology. Among them, the M-Terrain will be mass-produced next year. At the same time, the M TECH smart off-road architecture was also officially announced. This architecture is a world-class smart off-road vehicle architecture with global expansion, extreme evolution and excellent performance. It is also the first comprehensive technical solution for exclusive luxury electric off-road in China. .
According to reports, the architecture adopts a domain-controlled centralized electronic and electrical architecture that supports 5G communication, Gigabit Ethernet and other technologies, the most comprehensive electronically controlled intelligent chassis system, and a military vehicle-grade reliable and durable performance development and test verification system. The architecture includes three new technology clusters: MORA skateboard off-road platform, M ATS intelligent off-road all-terrain system, and MEGA POWER.
The MORA skateboard-type off-road platform is China's first independent non-load-bearing luxury electric off-road platform. It fully integrates the trend of intelligent electric and off-road fields, and supports cutting-edge technologies such as multi-function wire control, integrated domain control, and highly integrated thermal management. The platform can achieve ultra-large bandwidth wheelbase expansion, carry a high-performance load bearing system, be compatible with a variety of body types, and support both pure electric and extended-range power systems, and its key performance indicators are at the world's leading level.
The M ATS off-road all-terrain intelligent solution can follow the changes of terrain and road conditions, realize high-precision and rapid response adjustment of power, suspension, steering and other systems, and intelligently select the most ideal driving mode and dynamic response. The system is aimed at 9 complex and changeable off-road environments such as snow, sand, deep snow, and rocks, and can realize precise four-wheel drive control, dynamic response and steering adjustment strategies. Fun to new heights.
The Mengshi power system is driven by four motors, bringing more than 1,000 horsepower, which makes it more durable for off-road scenes such as climbing and sand washing. At the same time, the new car will also have a certain amount of water wading. The development of key technologies has undergone three generations of evolution, realizing the transformation from power realization to performance improvement to super power and efficiency.
With the market share of new energy vehicles in China increasing year by year, the domestic new energy vehicle categories are becoming more and more perfect, and electric off-road vehicles, as a category innovation, show high-end and personalized upgrade consumption needs. On the one hand, new energy power is expected to reverse the previous impression that large-displacement traditional fuel off-road is unfriendly to the environment, and conform to the zero-carbon trend at home and abroad. At the same time, the combination of electrification technology, intelligent technology and off-road brings new technological advantages and driving experience. Electric off-road is expected to become a new category and new species leading the development of the market. Only those who take the lead can grasp the future market. In this context, warriors should arise from time to time.
The launch of the Mengshi brand can be described as the return of the king in the off-road market, with a solid mass base and broad market potential. Combining its own unique military genes, Dongfeng's more than 50 years of car manufacturing accumulation, system capabilities, and advantageous resources in the entire value chain, Mengshi Technology will use hard-core technology as the engine to provide users with a world-class oriental off-road experience.
This model has two categories: pure electric and extended range. The following parameters are for reference, and you shall prevail when the vehicle is officially launched.