The pace of 'going out'

November 17, 2023
Latest company news about The pace of 'going out'

Internationalization is the passport to enter the ranks of world-class automotive enterprises. Since the beginning of this year, Dongfeng Group and Junfeng Company have continuously established a global perspective, strengthened their international operational capabilities, and accelerated their pace of "going global".

Data shows that from January to October, a total of 38033 exported cars were exported, an increase of 86% year-on-year. Among them, the Voyah brand exported 4317 vehicles, a year-on-year increase of 692%. Junfeng's export of new energy vehicles increased by 58%.

European and Central Asian markets: accelerating the introduction of Dongfeng high-end new energy vehicles

In October, the Voyah Exhibition Hall located in Helsinki, Finland and Copenhagen, Denmark opened successively, and the high-end new energy brand Voyah of Dongfeng officially landed in Finland and Denmark. Previously, Voyah Motors had successfully entered the markets of Norway, Finland, and the Middle East.

This year, the export volume of Voyah new energy vehicles to markets such as Norway, Denmark, Bulgaria, the Netherlands, Russia, Belarus, Israel, the United Arab Emirates, Nigeria, Ghana, and other countries is very considerable. According to relevant personnel, in the European market, Voyah's power, comfort, quality reliability, and interior and exterior design have been highly praised by local users.

Going global for overseas marketing is not just about trade, but also about deepening brand building in the world market, with channel network construction being the top priority.

Since the beginning of this year, the company's export team has visited more than 20 dealer groups and rental companies in the Netherlands, Belgium, France, and other places, with a journey of over 4000 kilometers. We have established contact with the largest dealer in the Netherlands region and Volkswagen's first importer outside of Germany through the most intuitive promotion methods such as real car experience and test drive.

Channel network construction is one of our strategies. This year, we have more collaborations with dealers and the quality is also better. "Huang Song introduced that based on the introduction of multiple high-end new energy products, the dealers we can choose are more high-quality than those in the era of gasoline vehicles. The overseas marketing team of Dongfeng Import and Export Company's passenger cars will further establish and improve the overseas service talent system, improve the quality of after-sales service, and promote the further increase in overseas sales of Dongfeng new energy vehicles.

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African market: localized development based on segmented markets

In March of this year, a batch of Dongfeng fuel powered tractors developed based on local logistics and transportation market conditions were shipped to Africa.

Actively responding to the "the Belt and Road" initiative, with the support of national macro policies and the expansion of its own channels, the export volume of Dongfeng commercial vehicles to the African market has continued to rise in recent years. Nigeria, Cameroon, Togo, Benin, the Democratic Republic of Congo, C ô te d'Ivoire, and others are important exporting countries for Dongfeng commercial vehicles in the African region. From January to October this year, Dongfeng Commercial Vehicles exported 1269 vehicles to the African region, far exceeding the total of last year.

On the vast land of Africa, there are significant differences in natural climate, geographical features, and customs among different regions. How to respond to the customer needs of various segmented markets has become the primary issue for marketing service professionals.

Africa is rich in mineral resources, and Dongfeng commercial vehicles are mainly sold locally as tractors and engineering vehicles. These vehicles are important production materials, and they need to be localized according to the needs of segmented market customers. "Dongfeng Import and Export Company's African regional marketing manager gave an example to introduce.

Nigeria has abundant natural gas resources, and Dongfeng Commercial Vehicle's targeted development of CNG gas tractors is widely favored by local customers. The sales of Dongfeng commercial vehicle natural gas models in Nigeria have ranked first among Chinese brands.

For key markets such as Nigeria, Cameroon, and Gabon, the marketing team held a Dongfeng Truck Promotion Day locally, inviting potential customers to experience real cars at dealer outlets, providing walkaround services, distributing promotional brochures, and comprehensively introducing the Dongfeng Truck brand.

In West African countries such as Nigeria and Ghana, as well as East African countries such as Ethiopia, the east wind blows. Junfeng new energy vehicles shine brightly. The pursuit of new energy vehicles in different levels of high, middle, and low levels in the local market is dazzling and overwhelming. A Junfeng new energy vehicle show is being staged in Africa.

Since the beginning of this year, in order to further improve its overseas strategic market services, Junfeng Company has established an overseas support and service platform; The group has also established four national service centers, providing integrated services that integrate spare parts centers, training centers, technical support centers, and operation centers. At the same time, it focuses on solving regional differences and language communication barriers, and tries to extend the service scope to every vehicle as much as possible, striving to provide localized services.

At the same time, deepen the synergy of the value chain. Since June, R&D, quality, and service technical engineers have jointly formed overseas service teams and traveled to various locations to provide full support and rapid response to overseas business, and timely provide effective solutions.

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Southeast Asian market: Dongfeng brand wins good reputation

As the construction of the "the Belt and Road" continues to advance, the economic and trade exchanges between China and ASEAN countries have accelerated. Dongfeng Motor has blossomed in many places in the Southeast Asian market.

In October of this year, Myanmar car dealer Asia Pacific Automaker Corporation held a Dongfeng product launch event in Yangon, and Dongfeng brand cars such as Landau made their debut locally. In Manila, Philippines, a new product launch event for Dongfeng Motors was held with the theme of "DRIVE YOU DREAMS". In Malaysia, the Association of Automotive Importers and Traders (PEKEMA) has signed a Memorandum of Understanding (MOU) with Dongfeng Import and Export Company, which will promote the development of Dongfeng's electric vehicle industry in Malaysia.

From January to October this year, Dongfeng Import and Export Company exported 1984 passenger cars to the Southeast Asian region, a year-on-year increase of 53%.

The Myanmar market manager of the company introduced that Dongfeng Commercial Vehicles has an absolute market advantage in Myanmar, with three local cooperative dealers accounting for 85% of the truck imports in Myanmar. Dongfeng brand tractors are also outstanding in the local market, with a market share of 90%.

In Vietnam, based on the characteristics of the local market and customer needs, Dongfeng Group and distributors have reached a cooperative consensus on the systematic construction of marketing capabilities, and will jointly create a cooperative system for product research and development, sales training, marketing, and after-sales service.

In Indonesia, the Dongfeng commercial vehicle engineering dump truck introduced in the early stage has received high recognition from customers in practical use. Since the beginning of this year, with the support of Dongfeng's well-established supply chain system, sales in the Indonesian market have steadily increased.

The establishment of Dongfeng brand reputation benefits from providing high-quality products to customers and also from providing high-quality services.

Commercial vehicles in the Myanmar market are mostly operated on construction sites or mines, with a faster rate of wear and tear. Dongfeng Company, in conjunction with Dongfeng Commercial Vehicles, provides sufficient business support to Myanmar dealers, provides planning guidance for after-sales service, and also sends a technical team to solve various technical and after-sales problems for dealers.

In the Middle East region, Junfeng special vehicle models are being cultivated locally, and they will definitely be magnificent in the near future. The powerful thrusters of intelligent and new energy vehicles and the stable quality of fuel vehicles are bound to achieve even more outstanding achievements in the new market competition.

To accelerate the pace of "going global", Junfeng Company is planning a global investment plan for 2024 and is fully promoting overseas business in 2024.